{"id":789,"date":"2025-11-18T10:12:38","date_gmt":"2025-11-18T10:12:38","guid":{"rendered":"https:\/\/www.ireachinsights.com\/?p=789"},"modified":"2025-11-18T10:12:38","modified_gmt":"2025-11-18T10:12:38","slug":"81-of-adults-would-prefer-irish-retailers-to-focus-on-an-irish-shopping-event-around-the-time-of-black-friday-cyber-monday-to-promote-irish-retailers","status":"publish","type":"post","link":"https:\/\/dev.teamarcs.com\/ireach\/81-of-adults-would-prefer-irish-retailers-to-focus-on-an-irish-shopping-event-around-the-time-of-black-friday-cyber-monday-to-promote-irish-retailers\/","title":{"rendered":"81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday\/ Cyber Monday to promote Irish retailers."},"content":{"rendered":"<ul>\n<li><strong>2 in 5 adults (40%)<\/strong> think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34)<strong> at 53% <\/strong>thinking its more of a shopping holiday.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>More than 1 in 3 adults (36%)<\/strong> see Thanksgiving as a Family Tradition with 36% believing it is a food event.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday\/ Cyber Monday to promote Irish retailers. This is highest for Millennials at <strong>92% preferring this.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>47 % of adults like the idea of an Irish Shopping Saturday<\/strong> while 34% of adults would prefer the idea of a <strong>Green Shopping Day<\/strong> to promote Irish retailers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>28% of all adults like the idea of another big meal<\/strong> or food event so close to Christmas, with younger age groups much more open to this additional celebration, highest at 43% of Gen Z and 48% of Millennials.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>23% of adults think Thanksgiving is a positive cultural<\/strong> exchange between America and Ireland. This is highest for <strong>Gen Z <\/strong>(aged 18-24<strong>) with 43<\/strong>% seeing it as a positive cultural exchange.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For more statistics you can visit us at our blog: <a href=\"https:\/\/ireachhq.com\/blog\">https:\/\/ireachhq.com\/blog<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>About iReach Insights<\/strong><\/p>\n<p style=\"text-align: center;\">iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23<sup>rd<\/sup> and 30<sup>th<\/sup> of October and has a 3% Confidence Interval and 95% Confidence Level.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>Questions asked of adults nationwide:<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\">Q1. Do you see Thanksgiving as more of a family tradition, a food event, or a shopping holiday?<\/p>\n<p style=\"text-align: center;\">Q2. Do Irish people need another big meal day so close to Christmas \u2014 or is one enough?<\/p>\n<p style=\"text-align: center;\">Q3. Do you use the traditional food menu for Thanksgiving (Turkey etc) as a \u2018dry run\u2019 to practice for Christmas Dinner?<\/p>\n<p style=\"text-align: center;\">Q4. Is Thanksgiving just another imported American tradition \u2014 or a positive cultural exchange?<\/p>\n<p style=\"text-align: center;\">Q5. Would you prefer Irish retailers to focus on an Irish Shopping Saturday or a Green Shopping Day around this time to promote Irish Retailers?<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>iReach Insights Limited \u2013 Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>iReach Managing Director: Oisin Byrne<\/strong><strong><br \/>\nT: 01-214 3740 or email: <\/strong><strong><a href=\"mailto:oisin.byrne@ireachhq.com\">oisin.byrne@ireachhq.com<\/a> or phone 086 8506364<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday. &nbsp; More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/comments?post=789"}],"version-history":[{"count":1,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/789\/revisions"}],"predecessor-version":[{"id":790,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/789\/revisions\/790"}],"wp:attachment":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/media?parent=789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/categories?post=789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/tags?post=789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}