{"id":673,"date":"2024-11-20T09:35:28","date_gmt":"2024-11-20T09:35:28","guid":{"rendered":"https:\/\/www.ireachinsights.com\/?p=673"},"modified":"2024-11-20T09:35:28","modified_gmt":"2024-11-20T09:35:28","slug":"adults-in-ireland-will-spend-over-e458-million-on-black-friday-and-cyber-monday-deals-this-year","status":"publish","type":"post","link":"https:\/\/dev.teamarcs.com\/ireach\/adults-in-ireland-will-spend-over-e458-million-on-black-friday-and-cyber-monday-deals-this-year\/","title":{"rendered":"Adults in Ireland will spend over \u20ac458 million on Black Friday and Cyber Monday deals this year."},"content":{"rendered":"<p><strong>With <\/strong><strong>Black Friday coming up on the 24<sup>th<\/sup> of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023<\/strong><strong>.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<ul>\n<li>50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, <strong>up 13% from 2023.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Of those planning to spend this Black Friday\/ Cyber Monday, 25% plan to spend more than \u20ac250. The average spend per adult is \u20ac190.48.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>48% of adults who plan to purchase gifts this Black Friday\/ Cyber Monday do so to save on Christmas presents this year.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Over 1 in 3 adults (38%) think Black Friday\/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, <strong>down 1% from 2023.<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>43% of respondents not making a purchase do not feel the need to buy any item this Black Friday\/ Cyber Monday and 41% don\u2019t think the price reductions are enticing enough to make a purchase.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">For more statistics you can visit us at our blog: <a href=\"https:\/\/ireachhq.com\/blog\">https:\/\/ireachhq.com\/blog<\/a><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>About iReach Insights<\/strong><\/p>\n<p style=\"text-align: center;\">iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7<sup>th<\/sup> and 14<sup>th<\/sup> of November and has a 3% Confidence Interval and 95% Confidence Level.<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>Questions asked of adults nationwide:<\/strong><\/p>\n<p style=\"text-align: center;\">Q1. Did you make a Black Friday\/Cyber Monday purchase in 2023?<\/p>\n<p style=\"text-align: center;\">Q2. Do you plan to make a Black Friday\/Cyber Monday purchase in 2024?<\/p>\n<p style=\"text-align: center;\">Q3. Why have you decided to make a purchase this Black Friday\/Cyber Monday?<\/p>\n<p style=\"text-align: center;\">Q4. Why have you decided to not to make a purchase this Black Friday\/Cyber Monday?<\/p>\n<p style=\"text-align: center;\">Q5. How much do you expect to spend this Black Friday\/Cyber Monday?<\/p>\n<p style=\"text-align: center;\">Q6. To what extent do you agree or disagree with the following:<\/p>\n<p style=\"text-align: center;\">Q7. How important is Black Friday \/Cyber Monday to your Christmas Shopping and Gifting plans?<\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>iReach Insights Limited \u2013 Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>iReach Managing Director: Oisin Byrne<\/strong><strong><br \/>\nT: 01-214 3740 or email: <a href=\"mailto:oisin.byrne@ireachhq.com\">oisin.byrne@ireachhq.com<\/a> or phone 086 8506364<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Black Friday coming up on the 24th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023. \u00a0 50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023. &nbsp; Of<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":1,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/posts\/673\/revisions\/674"}],"wp:attachment":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}