{"id":61,"date":"2023-08-23T11:52:16","date_gmt":"2023-08-23T11:52:16","guid":{"rendered":"https:\/\/www.ireachinsights.com\/?page_id=61"},"modified":"2025-12-15T10:15:18","modified_gmt":"2025-12-15T10:15:18","slug":"ireach-solutions","status":"publish","type":"page","link":"https:\/\/dev.teamarcs.com\/ireach\/ireach-solutions\/","title":{"rendered":"iReach Solutions"},"content":{"rendered":"
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We help you with<\/strong><\/p>\n

Thinking that provides CLARITY<\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div>
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New Product Development<\/h3>\n
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Use any mix of research methods to help shape NPD. Test with our Research Communities to measure shifts in consideration and likelihood to purchase<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Research Communities<\/h3>\n
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iReach has the tools and processes to help you build branded communities to engage with \u2018all the time\u2019 research anywhere run by experience analysts<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Packaging & Promotions<\/h3>\n
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Using a mix of emotions research techniques we can test Packaging and Promotions to see which are most impactful to connect with target consumers<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Market Simulation<\/h3>\n
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When building new offers or products features, iReach can simulate the impact on the market sector and amongst existing and planned products<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Brand Trackers<\/h3>\n
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From weekly \u2018heart beat\u2019 studies to annual trackers, we can measure the impact of campaigns on Brand KPIs and financial performance including sales<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Customer Experience (CX)<\/h3>\n
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Track customer experience across any or all touchpoints from simple Advocacy measurement to fully intergrated Voice of the Consumer research<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Segmentation<\/h3>\n
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Target your marketing spend to where you will obtain the best impact from your profitable customers and highest consideration prospects<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Buyer Personas<\/h3>\n
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Know your prospects and customers; what are their hobbies and interests, lifestyles, education or even holiday plans. Visualise your buyers beyond the numbers<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Innovation Workshops<\/h3>\n
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Use dynamic and interactive methods to engage consumers with your brand, product and marketing activities. Idea generation from buyer crowds<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Ad & Concept Testing<\/h3>\n
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Hybrid methods give you the depth and breadth to develop and test your concepts in making great ads that engage with consumers to help you sell<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Global Studies<\/h3>\n
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Use iReach to run projects across international boundaries, using any method, in any launguage, in any country run by a single English speaking analyst team<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Consumer Journeys<\/h3>\n
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Learn how consumers engage with multiple advertising touchpoints and \u2018through the line\u2019 to measure how all your campaigns are impacting on your brand KPIs<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

iReach deliver actionable insights through market research, consultancy and intelligence services to help decision makers connect the many pieces of every Marketing, Brand, PR and Product puzzle in Ireland, UK and across European and International markets.<\/p>\n","protected":false},"author":1,"featured_media":980,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page-banner-full-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-61","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/pages\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":27,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/pages\/61\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/pages\/61\/revisions\/996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/dev.teamarcs.com\/ireach\/wp-json\/wp\/v2\/media?parent=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}